Annex Business Media has a great opportunity for an experienced editor to lead the content charge at Canadian Manufacturing, a leading digital media brand covering Canada’s manufacturing sector. Canadian Manufacturing provides its readers with online news, insights, analysis and opinion, plus distributes a daily e-newsletter, hosts several events and awards programs, and offers research-based content to its loyal audience.

We are looking for someone who can supply a steady stream of the high-quality content that our audience has come to expect and rely on; someone who matches our values, and our passion to use content across all multi-media platforms. You will appreciate the autonomy to get the job done, as well as the support and encouragement to launch your best ideas.

To make sure our employees are well taken care of, we provide them with flexible hours, a comprehensive benefits package, progressive vacation entitlement, additional paid days off throughout the year, continuing education opportunities, profit sharing and all the tools needed to get their job done from one of our modern offices through our hybrid scheduling (2 common days in office/3 days remote) or wherever they happen to be that day. They also enjoy a 35-hour work week that ends at 1:30 pm on Fridays.

What you will do:

  • Working with an associate editor, you will pitch, create, and manage first-rate content on a daily basis in a digital environment.
  • Creatively use our various digital products, including websites, e-newsletters, social media, video, webinars, podcasts and more to reach and engage our audience wherever they are.
  • Partner with freelance writers and industry contributors, edit copy from industry experts, and ensure the quality and timeliness of online content.
  • Help develop and launch new products in all media to benefit the brands’ loyal and expanding audience.
  • Attend industry events to better connect with your market and audience.
  • Create content around existing and new events, like conferences, award programs, trade shows, and roundtables.
  • Build and foster relationships with industry associations and partners.
  • Innovate and act on emerging trends and needs within the media world and new technologies in your industry.
  • Bring ideas to the table to drive innovation in our channels and in the industries we serve.

What the ideal Annex candidate looks like:

  • In addition to a degree/diploma in journalism or related field, you have a minimum of three-years’ experience in editing, writing or journalism.
  • Experience covering technical or business sectors is an asset.
  • Proven comfort with all forms of media communication, including websites, eNewsletters, video, social media, and print.
  • Ability to work together to achieve the best results and proven can do/will do attitude. You take ownership over all you do.
  • Great organizational abilities, as well as strong computer skills.
  • Outgoing personality and comfort in social settings.
  • Track record of going above and beyond to deliver the unexpected.
  • Willingness to adapt in a constantly evolving media business.
  • Capable of working remotely from a home office, as well as in one of our office locations as required.
  • Valid driver’s license and eagerness to travel within and outside Canada.

What we offer:

In addition to what we’ve mentioned above, you’ll get the chance to work with a media group that knows the business inside and out. At Annex, we believe our values and culture are the foundation to our success.

To apply, please send a cover letter, resumé and links to writing samples to talent@annexbusinessmedia.com .

Deadline to apply is September 26, 2023

 

 

Job Application

  • Max. file size: 32 MB.


At Annex, we believe that good things happen when like-minded people come together to create and connect. This belief is at the heart of the work we do. That means finding people who like to work hard and have fun doing it—the kind of people who get excited by a new challenge, but who always find time for a good laugh.

To make sure our employees are well taken care of, we provide them with flexible hours, a comprehensive benefits package, progressive vacation entitlement, additional paid days off throughout the year, continuing education opportunities, profit sharing and all the tools needed to get their job done from one of our modern offices through our hybrid scheduling (2 days in office/3 days remote) or wherever they happen to be that day. They also enjoy a 35-hour work week that ends at 1:30 pm on Fridays.

We are currently seeking an energetic, self-motivated, client-oriented individual to support our sales team. You have a knack for keeping things organized and thrive on meeting multiple deadlines in a dynamic environment. You enjoy interacting with others on a daily basis and are a natural at forming and maintaining strong relationships. The majority of your tasks can be done using our CRM system, Salesforce.

You will bring:

  • A minimum of two years of experience in an administrative role combined with a post-secondary education in business or a related discipline.
  • Strong computer skills using MS Office.
  • Exceptional written and verbal communication skills.
  • Top-notch customer service skills and attention to detail.
  • Ability to operate with a high degree of professionalism and integrity.
  • Great organizational and time management abilities.
  • Ability to work together to achieve the best results and a proven can do/will do attitude.
  • Track record of going above and beyond to deliver the unexpected.
  • Strong work ethic and willingness to adapt in a constantly evolving media business.

We will offer:

Besides what we’ve already mentioned above, you will be joining Canada’s leading B2B media company, where our values and unique culture help us consistently outperform the industry. You will be a part of a highly experienced and cohesive team who know the business inside and out. If you are ready to dive in and show what you are capable of, please send a cover letter and resumé, indicating why you are the best person for the job to talent@annexbusinessmedia.com.

Deadline to apply is September 22, 2023.

Job Application

  • Max. file size: 32 MB.


Annex Business Media has a great opportunity for an experienced editor to lead the content charge at Canadian Process Equipment & Control News, a leading media brand covering the vital processing industries in Canada. Canadian Process Equipment & Control News provides its readers with news through innovative and creative ways, including print, online, across social media, and through multi-media platforms, such as podcasts, videos, and hosting events.

We are looking for someone who can supply the high-quality content that our audience has come to expect and rely on; someone who matches our values, and our passion to use content across all platforms. You will appreciate the autonomy to get the job done, as well as the support and encouragement to launch your best ideas.

At our company, we prioritize the well-being of our employees. Enjoy flexible working hours, a comprehensive benefits package, progressive vacation entitlement, additional paid days off throughout the year, opportunities for continuing education, profit sharing, and all the necessary tools to excel in your role. Our modern offices offer a hybrid scheduling option (2 common days in office/3 days remote) or wherever in the industry you happen to be that day. Plus, you’ll love our 35-hour workweek, which ends at 1:30 pm on Fridays.

What you will do:

  • Embed yourself in the industry to ensure our readers are in the know when it comes to industry news, business and production trends, forward thinking brands and sector experts, products/technology and industry happenings.
  • Develop products around industry-leading content, choosing the best platform to make this a “must-read” “must follow,” “must share,” and “must subscribe” brand.
  • Partner with freelance writers and industry contributors, edit copy from industry experts, and ensure the quality and timeliness of online content.
  • Drive our digital products, including websites, e-news, social media, video, webinars, podcasts and more in our quest to reach readers wherever they are.
  • Attend industry events (live and virtual) to better connect with your audience.
  • Help create content and marketing around existing and new workshops and conferences.
  • Build and foster relationships with industry associations and partners.
  • Innovate and act on emerging trends and needs within the media world and new technologies in your industry.

What the ideal Annex candidate looks like:

  • In addition to a degree/diploma in journalism or related field, you have three or more years’ experience in editing, writing or journalism.
  • Experience covering technical or business sectors is an asset.
  • Proven comfort with all forms of media communication, including print, websites, video and social media.
  • Valid driver’s license and eagerness to travel within and outside Canada.
  • Ability to work together to achieve the best results and proven can do/will do attitude. You take ownership over all you do.
  • Great organizational abilities, as well as strong computer skills.
  • Outgoing personality and comfort in social settings.
  • Track record of going above and beyond to deliver the unexpected.
  • Ability to adapt in a constantly evolving media business, and your work ethic shines.
  • Capable of working remotely from a home office as well as in one of our office locations as required.

What we offer:

In addition to what we mentioned above, you’ll get the chance to work with a media group that knows the business inside and out.

If all of this sounds like the perfect next step in your career, please send a cover letter, resumé, and links to writing samples to, talent@annexbusinessmedia.com.

Deadline to apply is September 15, 2023

 

 

Job Application

  • Max. file size: 32 MB.


During my time at Annex, I have helped conduct plenty of interviews, mostly for open sales and editorial positions on our various media brands.

One of the more common questions asked by prospective Annex employees is: What makes Annex a special place to work? When I look back at the amount of times I have been asked this question, there is only one answer I can remember offering up: The People

I hope this doesn’t sound too business school (which I never went to), but it is The People at Annex that keep the lights on year after year. It is The People who develop ideas, execute ideas, and then examine these ideas to make them better the next time around. It is The People, who take the time to get to know each other, that makes Annex tick.

For me and many of my colleagues, it is The People who come together with a willingness to work togetherthat makes Annex a special place to work.

Some recent examples of this include our Career Expo West, an event that is combining our Careers in Aviation and Emergency Services Career Expo into one show in Calgary on October 24. There is also the Canadian Wildfire Conference in Kelowna on October 26. This one began the year as our annual Aerial Firefighting Conference, but given what has happened in Canada over the past few months with wildfires raging in various parts of the country, our aviation and fire brand teams teamed up to collaborate on an event that would benefit both audiences.

What makes these two events so special is that both represent the feeling that anything and everything is possible when people come together with an open mind in a safe space – a space that allows for open discussion, conflict resolution, and creative and effective problem-solving.

For these two events to work, our events team has jumped through hoops getting event space rearranged, planning thank-you dinners for our wildfire fighting heroes, and reworking floor plans to accommodate our clients. At the same time, our editorial and sales teams, respectively, have joined forces to plan wicked conference agendas and successfully sell two non-budgeted events with revenue and contribution numbers we can all be proud of. But there are also other examples of agility and working together across Annex, including, Stephen Kranabetter stepping in to help cover CPECN over the past few months, and Barb Vowles reworking CPECN promo materials to accommodate changes in its event schedule.

Back in the 1980s, I used to watch a TV show called The A-Team. Mr T. was the most memorable actor in that series, but for me the most memorable part of the show was Hannibal, The A-Team’s leader, who at the end of every show would say, “I love it when a plan comes together.”

Well, in the end, it takes good people to ensure plans come together, and Annex is definitely not short of good people.


Boost Your B2B Marketing Game with These AI-Powered Strategies

Artificial Intelligence (AI) has revolutionized the way businesses operate in various industries, including B2B marketing. With its ability to analyze large amounts of data, automate tasks, and make predictions, AI has become an invaluable tool for businesses looking to enhance their marketing efforts.
In this article, we will explore the benefits of incorporating AI into your B2B marketing strategies and discuss some effective AI-powered strategies that can help boost your marketing game. So let’s dive in!

Table of Contents

  1. Introduction
  2. The Benefits of AI in B2B Marketing
  3. Personalized Targeting with AI
  4. Content Creation and Optimization with AI
  5. Lead Generation and Nurturing with AI
  6. Enhanced Customer Service with AI
  7. Social Media Marketing with AI
  8. Data Analytics and Insights with AI
  9. Marketing Automation with AI
  10. Chatbots and Virtual Assistants in B2B Marketing
  11. Conversion Rate Optimization with AI
  12. AI-Powered Account-Based Marketing
  13. Predictive Analytics for B2B Marketing
  14. AI in Email Marketing
  15. AI in SEO for B2B Websites
  16. AI-Powered Sales enablement
  17. Competitive Analysis with AI
  18. AI in Video Marketing
  19. AI-Powered Influencer Marketing
  20. AI-Powered Event Marketing
  21. FAQs
  22. Conclusion

Introduction

B2B marketing is the process of promoting a business’s products or services to another business. It involves targeting decision-makers, building relationships, and nurturing leads to drive conversions. With the help of AI, businesses can streamline and optimize their marketing efforts, resulting in improved ROI and greater business success.
In today’s digitally-driven world, AI has proven to be a game-changer for businesses across various industries, including manufacturing, industrial, agriculture, and more. With its ability to collect and analyze data, AI can provide valuable insights into customer behavior, market trends, and competition, enabling businesses to make informed decisions and tailor their marketing strategies accordingly.
So, how can you leverage AI to boost your B2B marketing game? Let’s explore some AI-powered strategies that can enhance your marketing efforts and drive better results.

The Benefits of AI in B2B Marketing

Before diving into the specific AI-powered strategies, let’s first understand the key benefits of incorporating AI into your B2B marketing efforts:

  1. Improved Efficiency: AI can automate repetitive tasks, such as data analysis, lead scoring, and content creation, allowing your marketing team to focus on more strategic activities. This improves overall efficiency and saves valuable time and resources.
  2. Enhanced Personalization: AI can analyze customer data and behavior patterns to deliver personalized experiences and messaging. By understanding your customers’ preferences and needs, you can tailor your marketing strategies to resonate with them on a deeper level.
  3. Data-Driven Decision Making: AI can process and analyze vast amounts of data in real-time, providing actionable insights that can drive decision-making. By leveraging AI-powered analytics, you can identify trends, predict outcomes, and optimize your marketing strategies for better results.
  4. Improved Customer Service: AI-powered chatbots and virtual assistants can provide personalized customer interactions, 24/7 support, and quick response times. This improves customer satisfaction and helps nurture leads throughout the buyer’s journey.
    Now that we’ve established the benefits of AI in B2B marketing let’s explore some specific strategies that can be powered by AI to take your marketing efforts to the next level.

Personalized Targeting with AI

One of the key advantages of AI in B2B marketing is its ability to analyze customer data and behavior patterns to deliver personalized targeting. AI-powered tools can segment your target audience based on various criteria such as demographics, behavior, and purchase history.
By understanding your customers’ needs and preferences, you can create highly targeted marketing campaigns that resonate with them on a personal level. AI can also help you deliver personalized content and messages at the right time, increasing engagement and driving conversions.

Content Creation and Optimization with AI

Creating high-quality content is crucial for B2B marketing success. AI can assist in content creation by analyzing customer data and generating relevant content ideas. AI-powered tools can also help optimize your content by suggesting keywords, improving readability, and ensuring it aligns with your target audience’s preferences.
Additionally, AI can help automate content distribution across various channels, ensuring your content reaches the right audience at the right time. By leveraging AI for content creation and optimization, you can save time, enhance the quality of your content, and improve overall engagement and conversion rates.

Lead Generation and Nurturing with AI

AI can play a significant role in lead generation and nurturing. AI-powered tools can analyze vast amounts of data to identify potential leads, predict their likelihood to convert, and prioritize them for your sales team.
Furthermore, AI can help automate lead nurturing processes by delivering personalized content, sending targeted emails, and providing timely follow-ups. By employing AI in lead generation and nurturing, you can streamline your lead management processes, increase conversion rates, and drive better ROI.

Enhanced Customer Service with AI

Customer service plays a vital role in B2B marketing, and AI can greatly enhance this aspect of your business. AI-powered chatbots and virtual assistants can provide instant responses to customer queries, offer personalized recommendations, and resolve common issues.
By integrating AI-powered customer service tools into your marketing strategy, you can provide round-the-clock support, improve customer satisfaction, and nurture leads throughout their buyer’s journey.

Social Media Marketing with AI

Social media platforms hold immense potential for B2B marketing, and AI can help optimize your social media marketing efforts. AI-powered tools can analyze social media trends, identify key influencers, and suggest relevant content ideas.
Furthermore, AI can assist in social media ad targeting by analyzing user data and behavior patterns. By leveraging AI in social media marketing, you can improve audience targeting, increase engagement, and drive conversions.

Data Analytics and Insights with AI

Data analytics is a crucial aspect of B2B marketing, and AI can greatly enhance your ability to extract valuable insights from data. AI-powered analytics tools can process and analyze large datasets, identify trends, and provide actionable insights.
By leveraging AI in data analytics, you can make data-driven decisions, optimize your marketing strategies, and measure the effectiveness of your campaigns accurately.

Marketing Automation with AI

AI-powered marketing automation tools can help streamline and optimize your marketing processes. These tools can automate repetitive tasks such as email marketing, lead scoring, and social media scheduling.
By automating these processes, you can save time, enhance efficiency, and ensure consistent messaging across various channels. AI-powered marketing automation can help you nurture leads, improve customer engagement, and drive better overall results.

Chatbots and Virtual Assistants in B2B Marketing

Chatbots and virtual assistants powered by AI can significantly improve customer interactions in B2B marketing. These tools can provide personalized assistance, answer frequently asked questions, and provide relevant recommendations.
By incorporating chatbots and virtual assistants into your B2B marketing strategy, you can offer round-the-clock support, improve customer satisfaction, and drive better engagement and conversions.

Conversion Rate Optimization with AI

Conversion rate optimization (CRO) is crucial for B2B marketing success, and AI can play a significant role in optimizing your conversion rates. AI-powered tools can analyze customer behavior, identify barriers to conversion, and suggest personalized tactics to improve conversions.
Furthermore, AI can help optimize landing pages, call-to-action buttons, and email campaigns to increase conversion rates. By leveraging AI in CRO, you can enhance your overall marketing performance and drive better ROI.

AI-Powered Account-Based Marketing

Account-based marketing (ABM) focuses on targeting specific accounts, rather than casting a wide net. AI can greatly enhance your ABM efforts by analyzing data to identify ideal accounts, personalize messaging, and measure campaign effectiveness.
By incorporating AI in ABM, you can improve the targeting and personalization of your marketing campaigns, drive engagement with key accounts, and increase your chances of conversion.

Predictive Analytics for B2B Marketing

Predictive analytics powered by AI can help businesses anticipate customer behavior, identify potential leads, and predict future trends. By analyzing historical data, AI can make accurate predictions about customer preferences, market trends, and competition.
By leveraging predictive analytics in your B2B marketing strategy, you can make proactive decisions, tailor your marketing efforts, and stay ahead of the competition.

AI in Email Marketing

Email marketing is a powerful tool for B2B marketing, and AI can enhance the effectiveness of your email campaigns. AI-powered tools can analyze customer data to deliver personalized email content, optimize send times, and suggest subject lines that resonate with your target audience.
By leveraging AI in email marketing, you can improve open and click-through rates, enhance customer engagement, and drive better results from your email campaigns.

AI in SEO for B2B Websites

Search engine optimization (SEO) is crucial for driving organic traffic to your B2B website, and AI can help optimize your SEO strategy. AI-powered tools can analyze search trends, suggest relevant keywords, and optimize your website’s content and structure for better search engine rankings.
By leveraging AI in your SEO strategy, you can improve your website’s visibility, attract more organic traffic, and increase your chances of generating leads and conversions.

AI-Powered Sales Enablement

AI can greatly enhance your sales enablement processes by providing valuable insights into customer behavior, automating lead scoring, and delivering personalized sales collateral. AI-powered tools can also assist in sales forecasting and identify upselling and cross-selling opportunities.
By incorporating AI-powered sales enablement tools into your B2B marketing strategy, you can improve sales productivity, drive revenue growth, and provide a better overall customer experience.

Competitive Analysis with AI

Understanding your competition is crucial for B2B marketing success, and AI can help streamline your competitive analysis efforts. AI-powered tools can analyze competitor data, identify their marketing strategies, and provide insights into their strengths and weaknesses.
By leveraging AI in competitive analysis, you can make informed decisions, position your business effectively, and stay ahead in the market.

AI in Video Marketing

Video marketing has gained significant traction in recent years, and AI can further enhance the impact of your video marketing efforts. AI-powered tools can analyze video content, identify relevant keywords, and provide recommendations for optimizing your videos for better engagement.
Furthermore, AI can assist in video personalization by delivering tailored content based on viewer preferences. By incorporating AI in video marketing, you can enhance viewer engagement, increase video visibility, and drive better results.

AI-Powered Influencer Marketing

Influencer marketing has become an integral part of B2B marketing strategies, and AI can help optimize your influencer marketing efforts. AI-powered tools can identify relevant influencers based on their audience demographics, engagement rates, and credibility.
By leveraging AI in influencer marketing, you can identify the right influencers for your brand, ensure authenticity and credibility, and drive better results from your influencer campaigns.

AI-Powered Event Marketing

Event marketing plays a vital role in B2B marketing, and AI can enhance your event marketing efforts. AI-powered tools can analyze attendee data, identify target audience segments, and provide insights into attendee preferences and behaviors.
Furthermore, AI can assist in event promotion by suggesting personalized messaging, optimizing ad campaigns, and measuring event success. By incorporating AI in event marketing, you can enhance attendee experiences, drive better engagement, and maximize ROI.

FAQs

Q1. What are the benefits of AI in B2B marketing?

AI offers several benefits in B2B marketing, including improved efficiency, enhanced personalization, data-driven decision making, and improved customer service.

Q2. How can AI help in lead generation and nurturing?

AI can assist in lead generation and nurturing by analyzing customer data, identifying potential leads, predicting conversion likelihood, and delivering personalized content and follow-ups.

Q3. Can AI help with content creation and optimization?

Yes, AI can analyze customer data to generate relevant content ideas and optimize content for improved readability and search engine rankings.

Q4. How can AI enhance social media marketing?

AI can analyze social media trends, identify influencers, and optimize ad targeting for better engagement and conversions.

Q5. How can AI improve customer service in B2B marketing?

AI-powered chatbots and virtual assistants can provide instant responses, personalized assistance, and 24/7 support, improving overall customer satisfaction.

Q6. Can AI help with conversion rate optimization?

Yes, AI can analyze customer behavior, identify barriers to conversion, and suggest personalized tactics to optimize conversion rates.

Conclusion

AI-powered strategies have the potential to revolutionize your B2B marketing game. By leveraging AI in areas such as personalized targeting, content creation and optimization, lead generation and nurturing, and customer service, you can enhance efficiency, improve engagement, and drive better results.
The key to success is to identify the right AI-powered tools and strategies that align with your business goals and target audience. By staying ahead of the curve and embracing the power of AI, you can gain a competitive edge in the B2B marketing landscape and achieve greater business success.
So, go ahead and boost your B2B marketing game with these AI-powered strategies, and watch your business thrive in today’s digital age.


So, you’ve decided to partner with Amplify by Annex Business Media to incorporate sponsored content into your marketing strategy. Now what? As we dive into your campaign, keep these tips in mind.

Continue reading →

More than ever before, audiences are inundated with marketing efforts. Traditional advertising is effective and has its place, but it can be disruptive and easy to ignore. Enter branded content.

Continue reading →