We interviewed Ahearn & Soper marketing guru Don Marino on how he’s working with a unique partner to parlay relevant and snackable content with the right audiences to uncover and educate new business prospects. The result is scored leads for the sales team and more first-party data for their marketing database. Find out:
- How he accessed the right target audiences to mine leads
- The tools he used to convey a strong but complex market advantage
- Results to date, including directly attributable sales.
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