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About Us


In the ever-evolving realm of B2B marketing, one strategy seems to stand out amidst the digital noise: content marketing. It's not just a buzzword; it's a game-changer. Content builds trust through highly qualified and educational storytelling. It positions your brand as an authoritative voice within your chosen market and gives you credibility that lasts beyond the initial sale, building relationships with your customers through every phase of the marketing funnel.

Let me guess. You’re thinking, “I’ve heard this before. Tell me something new.”

You’re in the right place. Welcome to the first edition of [TBD], the monthly eNewsletter brought to you by Amplify by Annex Business Media. Each month, we’ll bring you tips and resources to help you amp up your content game, from SEO and digital insights to storytelling techniques and highlights from our recent campaigns. And, we promise to keep the bad puns and excessive jargon to a minimum… after this edition, of course.

B2B content marketing is a dynamic blend of authenticity, strategy, and personalization. It's about being a valuable resource for your audience, not just pushing a product. And with the right approach, it can be a lucrative way to meet your marketing goals.

Thanks for joining us. See you next month.

Stefanie Croley, Project Manager, Amplify
sjamieson@annexbusinessmedia.com; mobile: 226-931-4949



This LinkedIn find highlights how a three-person marketing team creates more content than massive companies. The takeaways? Trusted experts, strong framework and effective distribution. How does content marketing impact SEO? This article breaks it down, and this episode of This is Annex expands on the insights.


A case for multi-channel content marketing

In this multi-platform campaign, created for Decisive Farming by TELUS Agriculture, Amplify crafted content that focused on farm safety, valuable research and real-life insights. Through a thought-leadership approach, the content drives conversation around creating safe work environments on farm operations. The article weaves in information about TELUS’s Connected Worker technology and solutions to generate interest and promote the launch within a new vertical, at the same time delivering actionable takeaways to the reader. Check it out here.


The Last Word