Lead Driver Checklist

General Information

Annex Business Media

Please enter First & Last Name of Annex Sales Manager
Please enter EMAIL ADDRESS of the Annex Account Coordinator
Please enter pub code (this is the brand website where the Landing Page will reside)
MM slash DD slash YYYY
MM slash DD slash YYYY

Client

List email addresses of who should receive proofs (comma separated):
Please indicate email address of person who has final approval on the campaign:

Section 1: Promotional Items

Social Media Ad

Choose between Facebook or LinkedIn
Max. file size: 32 MB.
Max. file size: 32 MB.
ANNEX STAFF ONLY

Modal Window (aka Pop Up Ad)

Max. file size: 32 MB.

Enews Sponsored Spotlight

Max. file size: 32 MB.
MM slash DD slash YYYY
FOR ANNEX STAFF ONLY

Section 2: eBlasts

eBlast 1

Sent to Full list.
50 characters max
8 -12 words max
150-200 Words
Accepted file types: gif, jpg, png, Max. file size: 32 MB.
ex. PDF Whitepaper, Webinar registration URL, Article URL
Ex: View Webinar, Learn More, Download

eBlast 1b

Sent to unopened from eBlast 1
50 characters max
8 -12 words max
150-200 Words
Accepted file types: gif, jpg, png, Max. file size: 32 MB.
ex. PDF Whitepaper, Webinar registration URL, Article URL
Ex: View Webinar, Learn More, Download

eBlast 2

Sent to prospects who clicked on eBlast 1 or 1b
50 characters max
8 -12 words max
150-200 Words
Accepted file types: gif, jpg, png, Max. file size: 32 MB.
ex. PDF Whitepaper, Webinar registration URL, Article URL
Ex: View Webinar, Learn More, Download

eBlast 3

Sent to prospects who clicked on eBlast 2
50 characters max
8 -12 words max
150-200 Words
Accepted file types: gif, jpg, png, Max. file size: 32 MB.
ex. PDF Whitepaper, Webinar registration URL, Article URL
Ex: View Webinar, Learn More, Download

Section 3: Landing Page

100-150 Words
NOTE: All promotional items will link to this landing page. Please ensure there is a content piece to go with each promotional items. We will use the copy and imagery provided for the eBlasts. If you'd like to add additional content items to your landing page, please email your Annex sales representative.