Lead Driver Checklist

General Information

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Section 1: Promotional Items

Facebook Ad

Max. file size: 32 MB.
ANNEX STAFF ONLY

Enews Sponsored Spotlight

Max. file size: 32 MB.
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FOR ANNEX STAFF ONLY

Section 2: eBlasts

eBlast 1

Sent to Full list.
50 characters max
8 -12 words max
150-200 Words
Accepted file types: gif, jpg, png, Max. file size: 32 MB.
ex. PDF Whitepaper, Webinar registration URL, Article URL
Ex: View Webinar, Learn More, Download

eBlast 1b

Sent to unopened from eBlast 1
50 characters max
8 -12 words max
150-200 Words
Accepted file types: gif, jpg, png, Max. file size: 32 MB.
ex. PDF Whitepaper, Webinar registration URL, Article URL
Ex: View Webinar, Learn More, Download

eBlast 2

Sent to prospects who clicked on eBlast 1 or 1b
50 characters max
8 -12 words max
150-200 Words
Accepted file types: gif, jpg, png, Max. file size: 32 MB.
ex. PDF Whitepaper, Webinar registration URL, Article URL
Ex: View Webinar, Learn More, Download

eBlast 3

Sent to prospects who clicked on eBlast 2
50 characters max
8 -12 words max
150-200 Words
Accepted file types: gif, jpg, png, Max. file size: 32 MB.
ex. PDF Whitepaper, Webinar registration URL, Article URL
Ex: View Webinar, Learn More, Download

Section 3: Landing Page

100-150 Words
NOTE: All promotional items will link to this landing page. Please ensure there is a content piece to go with each promotional items. We will use the copy and imagery provided for the eBlasts. If you'd like to add additional content items to your landing page, please email your Annex sales representative.