INFORM. We draw the attention of busy professionals and show them how your products and services make their organizations more efficient and profitable.
ENGAGE. We use sophisticated digital tactics to capture the imagination of our audiences in creative ways. It tracks individual behaviour, adjusting and pivoting campaign messages through the process.
ACQUIRE. You end up with high potential, prequalified leads to present to your sales teams. It will be the easiest call they’ve ever made – a customer who has consumed your content, knows the value of your offerings and is ready to buy.
Understanding the different phases of a customer’s buying journey is crucial for marketing success, and first-party data is a powerful tool that can significantly enhance this process.
Three key stages, each with a unique purpose, happen as a customer engages with a brand. The awareness phase takes place when a customer first learns about a brand or product. During the consideration phase, a customer may start to research and evaluate the brand and its products to determine whether it meets their needs. Once a customer takes action, they enter the conversion phase, and may make a purchase, sign up for a newsletter, or download a case study or whitepaper.
Don Marino knows he has a complex marketing message to deliver. As marketing manager for Ahearn & Soper, he enjoys a clear market differentiator, but not one that can be easily conveyed in traditional display advertising.
As much as we’d gripe about the trade show and conference circuit, we now all realize the pivotal role it played in developing our B2B sales pipelines. At Annex Business Media, we attend industry events, and host our own. Their absence has affected the funnel in our own organization, as our media sales professionals also adapt to the cold world of Zoom and emails. These digital tools have taken us only so far.
A forest machinery manufacturer needed help in explaining a complex new technology that allowed its clients to remotely track machine performance, system health, and required maintenance. User benefits were many and the cost reasonable, but few understood the full range of value this new tech allowed, or how it could be applied to their operations. Education had to be the starting point. This was a client- direct project.
Lead Driver by Annex Business Media can help. The professional journalists and editors at Annex Business Media know how to create content that resonates. If you need assistance creating content, we offer turnkey solutions. If you’ve already invested in creating great content, this is the perfect way to leverage it and put it to use.
In the first episode of Season 2, we chat with Northstar Travel Group’s Roberta Muller. She walks us through the “Comeback Playbook” they built to advise B2B Marketing professionals on how and where to allocate their marketing dollars and resources during 2020 and beyond. She talks about the importance of positioning yourself as a partner with your clients as all industries work to navigate through unknowns of a pandemic economy.
Join Stacy Bradshaw and Kyle Shay of Annex Business Media as they interview Vesna Moore, Director of Audience Development & CASL Compliance Officer at Annex and discuss CASL, Canada’s Anti-Spam Legislation! CASL is the federal legislation dealing with spam and other electronic threats. If your company relies on email marketing to connect with clients and potential customers, this podcast is for you. Staying in CASL compliance not only mitigates your risk of incurring a penalty, but it’s a great opportunity to reevaluate the quality of your email list. And a quality list means higher engagement and conversion rates.
Find out how webinars can help you offer value, position your company as a thought leader, generate quality leads and further engage prospects already in your sales cycle. Kyle Shay, Directory of Digital Media and Stacy Bradshaw, Project Manager offer insights into how to make the most of your B2B Webinars.
Please enter your name and email for more information about Lead Driver, powered by Annex Business Media, and how it can help you to INFORM, ENGAGE and ACQUIRE prequalified leads to give your Sales Team the easiest call they’ll ever make.