Media Brand(Required)which Media brand enewsletter this will appear in-- select a Brand --Aquaculture North AmericaAvertBakers JournalBlue LineCanadian BiomassCanadian Consulting EngineerCanadian ContractorCanadian FirefighterCanadian Forest IndustriesCanadian ManufacturingCanadian PackagingCanadian PizzaCanadian PlasticsCanadian PoultryCanadian Process Equipment & Control NewsCanadian Rental ServiceCanadian SecurityChiropractic + Naturopathic DoctorCleantech CanadaCrane & HoistDesign EngineeringDrainage ContractorElectrical BusinessElectronic Products & TechnologyEMBALLAGES, Les NouvellesEnergy Manager CanadaFenestration ReviewFire Fighting in CanadaFirehall ForumFood in CanadaFrasersFruit & VegetableGénie de ConceptionGlass CanadaGreenhouse CanadaGround Water CanadaGrow OpportunityHatchery InternationalHelicoptersHPAC - Heating Plumbing Air ConditioningL'industrie électriqueMachinery & Equipment MROManufacturing AutomationManure ManagerMassage Therapy CanadaOHS CanadaOn-SiteOpérations forestières et de scieriePLANTPlomberie, Chauffage et ClimatisationPotatoes In CanadaPrintActionPulp & Paper CanadaRAStech - Recirculating Aquaculture Systems TechnologyRock to RoadSécurité QuébecSmart HomesSP&T NewsTalent CanadaThe TroughTop Crop Manager - EastTop Crop Manager - WestTurf & RecreationWingsCompany Name(Required) Contact Name(Required) First Last Contact Phone Number(Required)Contact Email(Required) # of Targeted Impressions(Required)Campaign Landing Page(Required)URL where ads will drive people to Campaign Launch Date(Required) MM slash DD slash YYYY Campaign End Date(Required) MM slash DD slash YYYY Audience DevelopmentWe can help you complete this campaign form.Geo-Targeting: please list the geographic locations the campaign audiences will reside(Required) Canada USA International List any specific city, province / state, postal / ZIP codeCity, Province, State, Postal / ZIP code:Radius (km), if applicable Add RemoveSite retargeting: please list all site URLs that will be used to build audience segmentsAnnex Business Media Websites, Sub-domains, or Specific PagesClient sites, sub-domains, or specific pages Add RemoveSearch keywordsplease list keywords that will be used to build audiences, including product / service names, product / service categories, industry verticals, competitor names / brands Add RemoveProduct, service vertical marketssuch as manufacturing, agriculture, heavy equipment, retail, government, forestry, health care, education, aviation Add RemoveAudience job title and functionsuch as C-suite, executive management, IT, HR, purchasing, business development – event NAICS codes Add RemoveGeo-Fencinglist addresses and industry events you want targeted during campaign Location nameAddress (city, province/state/postal / ZIP code)Dates / times Add Remove Channels: allocation of impressions will be optimized to ensure best performance of audiences + channels and to ensure impression / conversion objectives are metOmnichannel 1: Programmatic Display (desktop, native, mobile, in-app) Video Audio Omnichannel 2: Social Meida Facebook / Instagram LinkedIn TikTok Snapchat Omnichannel 3: Search Google Ads Search Network Microsoft Search Network (Microsoft BING, Yahoo Search, DuckDuckGo, etc.) Google Ads Display Network Microsoft Display Network First-Party Data Yes No Please tell us the Annex Business Media you would like to reach and target(Required)Upload a file of the 1st party data to be onboardedIf using 1st party data tactic the client can also supply a file of their 1st party data to be onboarded (i.e., client lists, prospecting lists).Max. file size: 32 MB. Tracking your key performance indicators (KPIs): please list specific URLs or button actions on your website that you would like to be tracked: Tracking examples(Required)check all that apply, or add your own below ‘contact’ = any email, phone, or form submits ‘contact page’ - any contact page visits 'video plays’, ‘downloads’ ‘registrations’ ‘check-outs’ on e-commerce ‘social media’ referrals ‘page visits’ Other (add my own) Add tracking examples(Required) Add RemovePreparing for your first campaign - Google Tag Manager (GTM) access: To enable tracking and add additional audience development advantages ABM requires access to the client GTM - if a GTM is not present, ABM can install on behalf of the client. Why this is done: This allows us to track all Key Performance Indicators (KPIs) our clients provide to us in their campaign sales funnel i.e. pages visited, buttons clicked, emails sent, phone calls made, downloads, etc This also allows visitors to your site to be advertised to on the websites, social media platforms, and search engines they visit after they leave, which ABM does to help convert visitors to new sales. How this is done: We utilize Google Tag Manager (GTM) to install all our audience development retargeting and tracking pixels. GTM allows us to manage the pixels and tracking on our end based on your campaign needs – without any hard coding or the need to involve your team. Please pass the following to your tech support team for installation: GTM installation options: Please choose the option that best suits you: Option A: Our company has GTM set up, and would like ABM to provide them instructions on how to grant ABM GTM admin access to allow for tracking to be installed - Free Option B: Our website doesn’t have GTM installed and would like ABM to provide GTM installation instructions to our developers - supplied below Option C: Our website doesn’t have GTM installed and would like to grant ABM site access to install GTM on our behalf – 1 hour = $100 Campaign set-up(Required)please select all that apply I would like to have ABM create ENGAGEMENT AUDIENCES for our campaign. Engagement Audiences are new audience we develop from the audiences that engage with your campaigns (clickthrough, viewthrough, share, like, comment) - FREE Upon campaign completion I would like our optimized campaign audiences archived for future use. If we utilize ABM for future campaigns I understand our audiences will stay fully optimized and available for immediate use. If you have any questions regarding your data driven omnichannel campaign with Annex Business Media, please contact your media sales representative. Δ
